In this canon, targeted rumors convince the cultivation world that the main character is an active threat, to the point that he is ambushed multiple times and eventually killed. And after his death/before his resurrection, he's basically made into the boogey man by not only cultivators but also the common people.
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魔道祖师 - 墨香铜臭 | Módào Zǔshī - Mòxiāng Tóngxiù
WB: Rumors
In this canon, targeted rumors convince the cultivation world that the main character is an active threat, to the point that he is ambushed multiple times and eventually killed. And after his death/before his resurrection, he's basically made into the boogey man by not only cultivators but also the common people.